Tim Hortons® Smile Cookie Campaign is Back
Supporting Bruce Peninsula Hospitals Foundation!

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Media Release

Wiarton, September 14, 2022 – Last year, Tim Hortons® restaurant owners and guests across the country raised a record-breaking number of smiles, with nearly $12.2 million donated to support local charities through their annual Smile Cookie campaign. Back again for its 26th Anniversary, Tim Hortons Smile Cookie week will support charities in communities across the country, including Bruce Peninsula Hospitals Foundation on the Bruce Peninsula – one of more than 665 Canadian charities, hospitals and community programs supported through the annual campaign. 

For one week, from September 19 – 25, restaurant owners will donate the full $1 from every freshly baked chocolate chunk Smile Cookie purchased to support charities in their community. Guests can complete a form to place pre-orders for Smile Cookies through their restaurants in Wiarton & Hepworth, pre-order forms are also available at www.bphfoundation.com.

This year, Tim Hortons restaurants in Wiarton & Hepworth are once again supporting Bruce Peninsula Hospitals Foundation. With the government only providing up to 10% of the required funding to keep our hospitals up-to-date with medical equipment, technology and facility upgrades, the balance must be raised by the communities whom our healthcare system serves. Bruce Peninsula Hospitals Foundation supports Grey Bruce Health Services – Lion’s Head and Wiarton Hospitals, and contributes to priority needs at the regional hospital in Owen Sound.

“The Wiarton and Hepworth Tim Hortons have made such a positive and lasting impact on local health care through this national fundraising campaign. This sweet fundraiser is enthusiastically embraced by our communities and proves to raise more funds and awareness for Bruce Peninsula patient care year over year. We encourage everyone to share their Smile Cookie selfies on their social media to help spread the word about this wonderful fundraiser for health care on the Peninsula.’’

April Patry, Executive Director, BPH Foundation

“At Tims, we’re incredibly proud of our annual Smile Cookie initiative that directly impacts each and every community in which we operate”, says Axel Schwan, President of Tim Hortons. “With the support of guests, restaurant owners, team members and volunteers across the country, we look forward to directly supporting hundreds of organizations in communities across the country.” 

Smile Cookie Campaign Facts

• In 2021, the Smile Cookie campaign broke a new Smile Cookie record by raising more than $12 million for local charities across the country.

• For over 26 years, Tim Hortons restaurant owners and guests have been spreading smiles. The Smile Cookie campaign began in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario Nationally, Tim Hortons restaurant owners support over 625 local charities, hospitals and community programs through the Smile Cookie campaign.